Captivate Forms Strategic Partnership with Placed, Connecting Location-Based Digital Ads to In-Store Attribution

By | January 26th, 2017|Categories: Captivate, Captivate Blog, Captivate Press Release, Location-Based Video, Marc Kidd, Uncategorized|Tags: , |0 Comments

New Measurement KPI Available for Advertisers Captivate, North America’s leading location-based digital video network, has formed a strategic partnership with Placed, Inc., the leader in ad-to-store attribution, to connect office elevator and lobby screen exposure to store visits throughout the workday. Professionals are increasingly making purchase decisions during working hours, creating opportunities for B2B and