28 06, 2016

Captivate: Developing ICONIC Content for Location-Based Video

By | June 28th, 2016|Categories: Captivate, Captivate Press Release, ICONIC, Location-Based Video, MediaVillage.com, Scott Marden|Tags: , , , |0 Comments

As office workers enter and leave their building lobbies, elevators and suites, those who view Captivate screens engage with a variety of up-to-date information and relevant advertising. The content is presented using a tone of voice that has been developed by a team of editors in the U.S. and Canada who employ a strategy labeled

20 06, 2016

All Business with Jeffrey Hayzlett: Ending the Awkward Elevator Ride One Screen at a Time

By | June 20th, 2016|Categories: Advertisers, c-suiteradio.com, Captivate, Captivate Blog, Scott Marden|Tags: , , , |0 Comments

Business professionals are constantly on-the-go with minimal time to consume traditional media at the office. The only time professionals stand still are for the 30 seconds to a minute when they are in the elevator as a truly captive audience. Scott Marden, CMO of Captivate joins Jeffrey Hayzlett to discuss how Captivate has maximized their

12 06, 2016

Audience Targeting – Are You Missing the Mark?

By | June 12th, 2016|Categories: Captivate Blog, Captivate Press Release, DPAA, Location-Based Video, MediaVillage.com, Real Estate, Scott Marden|Tags: , , |0 Comments

With years of media fragmentation and increasing demands for better ROI, audience targeting has never been more valuable to marketers than it is today. The value for the marketers employing it, of course, includes better measurement and message delivery – and for those who fail to take advantage, smaller budgets or shorter careers. More specifically,