To end 2017 on a high note, Captivate finalized a multi-building deal with Boston-based TA Realty. The six premier properties are scattered between six major markets: Orlando, Houston, San Francisco, Miami, DC, and Boston. This agreement extends a relationship between Captivate and TA Realty that just began in 2016, when Captivate started servicing their Boston office, 131 Dartmouth. A private investment management firm, TA Realty has acquired, invested, and/or managed 26.1 billion of real estate since their first fund in 1982. They are actively repositioning a large portion of their portfolio, and to support that, recruited Captivate to bring improved tenant satisfaction and communication to these six properties.

The agreement includes many of the numerous Captivate products and features. All six properties will have elevator screens installed, but TA’s The Manor at Cityplace Doral, a Class A multifamily, will be the first Miami property to have Captivate’s new Multi-Purpose Display installed. This ultra-thin, FHD model was unveiled in early 2017, and at this property TA Realty chose to integrate its tenant directory feature. TA Realty also opted into custom branding for the six properties, allowing whichever firm is managing the building to have their company logo displayed on-screen at all times. Tenants at these properties can also expect to enjoy portfolio messaging of TA Realty’s internal initiatives, through Captivate’s ScreenCenter tenant messaging platform.

“TA Realty has been an excellent partner since 2016, and throughout this process. They are devoted to their tenants, and we’re excited to help them deliver a better tenant experience, as well as to expand our footprint in some of the biggest markets in the country.” – Jeanpier Lopez, Captivate Account Executive