Thanks to a recently signed agreement between Captivate and the historic, Class A Fisher Building, Commercial Real Estate’s #1 Digital Amenity will officially be making its Detroit debut. This comes not long after Captivate’s enrollment into BOMA Metro Detroit[1], which they joined to better understand the unique needs of the local CRE industry. In a joint venture with New York-based Capital Partners, The Platform – a local development company – is leading the historic rehabilitation efforts of the Fisher Building, one of the most iconic buildings in Detroit’s skyline, often referred to as “Detroit’s largest art object.” REDICO manages the property and will work closely with Captivate on installation and implementation of Captivate’s web-based tenant messaging tool, ScreenCenter.

Since being built in 1928, The Fisher Building has been a staple of Detroit’s bustling New Center neighborhood. It is home to the Fisher Theatre, Detroit’s Broadway House, which attracts thousands of visitors with high-profile productions. New Center is one of the most sought-after leasing districts in the metro area, and The Platform understands the importance of technology and lifestyle amenities when competing for Class A tenants. As a piece of the larger restoration, 11 elevator cabs in the building will be modernized – a project led by thyssenkrupp[2] – with Captivate screens being added to each as the project moves along.