Audience Targeting – Are You Missing the Mark?

By | June 12th, 2016|Categories: Captivate Blog, Captivate Press Release, DPAA, Location-Based Video, MediaVillage.com, Real Estate, Scott Marden|Tags: , , |0 Comments

With years of media fragmentation and increasing demands for better ROI, audience targeting has never been more valuable to marketers than it is today. The value for the marketers employing it, of course, includes better measurement and message delivery – and for those who fail to take advantage, smaller budgets or shorter careers. More specifically,