March Madness is set to consume American businesses, with more white-collar workers expected to indulge in the tournament this year than in 2016. Don’t put it past employees to find a way to watch – they’ll be doing all they can to keep up with the tournament while prioritizing brackets over spreadsheets. In total, over
New Measurement KPI Available for Advertisers Captivate, North America’s leading location-based digital video network, has formed a strategic partnership with Placed, Inc., the leader in ad-to-store attribution, to connect office elevator and lobby screen exposure to store visits throughout the workday. Professionals are increasingly making purchase decisions during working hours, creating opportunities for B2B and
Whether you call it work-life balance, work-life integration, or just the new normal, workers are spending more time at the office. Millennials are the most likely generation to have a solid work-life balance, with 61% reporting a “good” balance, compared to 55% of Baby Boomers, according to a new Office Pulse survey of nearly 700
Like many Americans, business professionals seem to be underwhelmed by their options for the 2016 presidential election. One in four don’t even plan to vote for a presidential candidate next month, and that number jumps to 30% for Millennials, according to a recent Office Pulse survey of white-collar workers. But, when given the chance to
With the convergence of technology, big data, attribution and the Internet of Things, smart marketers are connecting on and offline behaviors to make meaningful connections with consumers. As CMO for a location-based video network, I, too, focus much of my efforts on surveying my locations (high-rise office towers, hotels, condos and suburban offices) to gain
Business professionals across the United States have a strong interest in the upcoming Summer Olympics in Rio de Janeiro. They may have to hide it from their boss, but they’ll find a way to watch the Summer Games – scouring the internet and social networks to keep up with the latest news during the workday
As office workers enter and leave their building lobbies, elevators and suites, those who view Captivate screens engage with a variety of up-to-date information and relevant advertising. The content is presented using a tone of voice that has been developed by a team of editors in the U.S. and Canada who employ a strategy labeled
Business professionals are constantly on-the-go with minimal time to consume traditional media at the office. The only time professionals stand still are for the 30 seconds to a minute when they are in the elevator as a truly captive audience. Scott Marden, CMO of Captivate joins Jeffrey Hayzlett to discuss how Captivate has maximized their
