Captivate Blog

19 01, 2017

Bringing Life to Work

By | January 19th, 2017|Categories: Captivate, Captivate Blog|Tags: , , , |0 Comments

Whether you call it work-life balance, work-life integration, or just the new normal, workers are spending more time at the office. Millennials are the most likely generation to have a solid work-life balance, with 61% reporting a “good” balance, compared to 55% of Baby Boomers, according to a new Office Pulse survey of nearly 700

31 10, 2016

Business Professionals Unhappy With Their Presidential Picks

By | October 31st, 2016|Categories: Captivate, Captivate Blog, Election 2016, Office Pulse Captivate|Tags: , , , |0 Comments

Like many Americans, business professionals seem to be underwhelmed by their options for the 2016 presidential election. One in four don’t even plan to vote for a presidential candidate next month, and that number jumps to 30% for Millennials, according to a recent Office Pulse survey of white-collar workers. But, when given the chance to

3 10, 2016

Location-Based Data Driving Retail

By | October 3rd, 2016|Categories: Advertisers, Captivate, Captivate Blog, Location-Based Video, Scott Marden|0 Comments

With the convergence of technology, big data, attribution and the Internet of Things, smart marketers are connecting on and offline behaviors to make meaningful connections with consumers. As CMO for a location-based video network, I, too, focus much of my efforts on surveying my locations (high-rise office towers, hotels, condos and suburban offices) to gain

5 08, 2016

Summer Olympics: A Money Pit for U.S. Businesses

By | August 5th, 2016|Categories: 2016 Olympics, Captivate, Captivate Blog, Office Pulse Captivate|Tags: , |0 Comments

Business professionals across the United States have a strong interest in the upcoming Summer Olympics in Rio de Janeiro. They may have to hide it from their boss, but they’ll find a way to watch the Summer Games – scouring the internet and social networks to keep up with the latest news during the workday

20 06, 2016

All Business with Jeffrey Hayzlett: Ending the Awkward Elevator Ride One Screen at a Time

By | June 20th, 2016|Categories: Advertisers, c-suiteradio.com, Captivate, Captivate Blog, Scott Marden|Tags: , , , |0 Comments

Business professionals are constantly on-the-go with minimal time to consume traditional media at the office. The only time professionals stand still are for the 30 seconds to a minute when they are in the elevator as a truly captive audience. Scott Marden, CMO of Captivate joins Jeffrey Hayzlett to discuss how Captivate has maximized their

12 06, 2016

Audience Targeting – Are You Missing the Mark?

By | June 12th, 2016|Categories: Captivate Blog, Captivate Press Release, DPAA, Location-Based Video, MediaVillage.com, Real Estate, Scott Marden|Tags: , , |0 Comments

With years of media fragmentation and increasing demands for better ROI, audience targeting has never been more valuable to marketers than it is today. The value for the marketers employing it, of course, includes better measurement and message delivery – and for those who fail to take advantage, smaller budgets or shorter careers. More specifically,