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21 12, 2017

Trust In The Age Of Programmatic

By | December 21st, 2017|Categories: Advertisers, Captivate, Captivate Blog, Programmatic|Tags: , , , |0 Comments

It’s not an exaggeration to say we are living in an age where the concept of trust has taken a beating. Not just trust in government, corporations and news, but also the media supply chain.  Just read any of the latest industry headlines, including this sample from the past week: Ads.txt Study Shows Huge Publisher Losses

14 12, 2017

Leading a Winning Team: From the Field to the Boardroom

By | December 14th, 2017|Categories: Advertisers, Business Professionals, Captivate, Captivate Blog, Leadership, Scott Marden|Tags: , , , , , |0 Comments

What do sports teams and companies have in common? They both need to build dedicated teams that work together to reach their goals. From the field to the boardroom, a t-ball league to the NFL, a 5-person-startup to a company of 20,000, winning teams must have great leadership behind them pushing their members to be

5 12, 2017

Coaching is in My DNA: Lessons I Learned From My Father

By | December 5th, 2017|Categories: Advertisers, Business Professionals, Captivate, Captivate Blog, CEO, Location-Based Video, Marc Kidd|Tags: , , , , , , |0 Comments

I grew up on the Eastern Kentucky University campus in Richmond, KY. The stadium was my front yard and I attended grade school on campus. At the end of each school day, I went straight to the football field to meet my dad-- Roy Kidd. Having a father who ended his career with 314 victories, second on

3 10, 2016

Location-Based Data Driving Retail

By | October 3rd, 2016|Categories: Advertisers, Captivate, Captivate Blog, Location-Based Video, Scott Marden|0 Comments

With the convergence of technology, big data, attribution and the Internet of Things, smart marketers are connecting on and offline behaviors to make meaningful connections with consumers. As CMO for a location-based video network, I, too, focus much of my efforts on surveying my locations (high-rise office towers, hotels, condos and suburban offices) to gain

20 06, 2016

All Business with Jeffrey Hayzlett: Ending the Awkward Elevator Ride One Screen at a Time

By | June 20th, 2016|Categories: Advertisers, c-suiteradio.com, Captivate, Captivate Blog, Scott Marden|Tags: , , , |0 Comments

Business professionals are constantly on-the-go with minimal time to consume traditional media at the office. The only time professionals stand still are for the 30 seconds to a minute when they are in the elevator as a truly captive audience. Scott Marden, CMO of Captivate joins Jeffrey Hayzlett to discuss how Captivate has maximized their