Bloomberg, TheSkimm and The Hollywood Reporter Among Several to Expand Captivate Content
NEW YORK, August 29, 2017 – Captivate, North America’s leading location-based digital video network, announced today that 12 new media partners have joined the network to provide highly relevant and timely information to millions of business professionals each month. The new providers are influential sources in national news and entertainment including:
- 120 Sports
- The Hollywood Reporter.
Captivate has also expanded their local content coverage with new providers, DoStuff and INRIX. DoStuff provides after work and weekend recommendations for the best music, drinks and food in each market and INRIX features real-time, local traffic information and parking data. To date, Captivate now has over 100 content partners in their portfolio.
“With the ever-changing workforce, it’s imperative that we continue to improve our content mix to cater to the viewers’ interest and provide value to their workday,” said Lorenzo Papa, Executive Vice President of Advertising Sales. “These new providers add just the right mix of business, sports and entertainment content that our audience seeks and our advertising partners want to align with. We look forward to expanding our network even further.”
Captivate’s valuable news and entertainment network brings life to work by connecting upscale professionals to the world outside their office. The aim is to make employees happier at the office, stay connected to events both in and out of the building and benefit from improved work life balance. In addition to content expansion, Captivate recently increased its footprint into Tampa, Milwaukee and Ottawa rounding out coverage in over 30 top markets in North America.
Known for its vast network of 12,000 elevator and lobby displays located in 1,800 premier office buildings across North America, Captivate brings life to work by connecting 12 million unique monthly viewers to the world outside their office. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals through creative, research-driven and Nielsen-measured advertising and marketing programs. Founded in 1997, Captivate is owned by Generation Partners and Gannett. For more information, please visit www.captivate.com.