Scott Marden

About Scott Marden

Scott Marden, Captivate’s CMO, is a seasoned marketing, strategy and media executive. For 20 years he has used his expertise in data, research, and creative content services to drive revenue for media sales groups. Since joining Captivate in 2009, Marden has helped the company develop its digital video media network with data-driven targeting and thought leadership. At Captivate he has built a world-class, sales-oriented marketing organization, spearheaded product innovation, developed leading workplace research panels, and led the industry in the use of location-based data.
14 12, 2017

Leading a Winning Team: From the Field to the Boardroom

By | December 14th, 2017|Categories: Advertisers, Business Professionals, Captivate, Captivate Blog, Leadership, Scott Marden|Tags: , , , , , |0 Comments

What do sports teams and companies have in common? They both need to build dedicated teams that work together to reach their goals. From the field to the boardroom, a t-ball league to the NFL, a 5-person-startup to a company of 20,000, winning teams must have great leadership behind them pushing their members to be

30 11, 2017

Your Office is Probably Making You Sick

By | November 30th, 2017|Categories: Business Professionals, Captivate, Captivate Blog, Office Pulse Captivate|Tags: , , , , |0 Comments

Employees are continuing to ignore their symptoms when they’re sick, coming into work so they don’t fall behind on daily tasks. As cold and flu season approaches, this could become a major problem, with a large amount of business professionals infecting the workplace. Overall, 86% of business professionals said they at least ‘sometimes’ go into

20 09, 2017

Tuning In: TV at the Office

By | September 20th, 2017|Categories: Uncategorized|0 Comments

Business professionals across the country are tuning in to TV. Between blockbuster shows like Game of Thrones and Scandal, there’s plenty to talk about, especially around the office water cooler. Some are even keeping up with their favorite series at their desk. A third of business professionals catch up on a TV show or game

10 07, 2017

Professionals Unwinding as Summer Sets In

By | July 10th, 2017|Categories: Captivate, Captivate Blog, Office Pulse Captivate|Tags: , , , , |0 Comments

As the warmer days roll through the workplace, business professionals are catching summertime fever. For many white-collar workers, this time of year brings lighter workloads, less-restrictive schedules and a more relaxed office environment. Almost half of all business professionals (48%) said they were happier during the summer months than any other time of year, according

20 06, 2017

Summer Travel Trends In and Out of the Office

By | June 20th, 2017|Categories: Captivate, Captivate Blog, MediaVillage.com, Office Pulse Captivate|Tags: , , , , , , , , , , |0 Comments

New Data from Office Pulse Dissects the Vac-yay-tion and Vac-eh-tion plans of Professionals Across North America New York, June 20, 2017— While the official first day of summer may not be until June 21 this year, many in the working world already have their head in the clouds (or perhaps, in the pool) as they

26 01, 2017

Captivate Forms Strategic Partnership with Placed, Connecting Location-Based Digital Ads to In-Store Attribution

By | January 26th, 2017|Categories: Captivate, Captivate Blog, Captivate Press Release, Location-Based Video, Marc Kidd, Uncategorized|Tags: , |0 Comments

New Measurement KPI Available for Advertisers Captivate, North America’s leading location-based digital video network, has formed a strategic partnership with Placed, Inc., the leader in ad-to-store attribution, to connect office elevator and lobby screen exposure to store visits throughout the workday. Professionals are increasingly making purchase decisions during working hours, creating opportunities for B2B and

3 10, 2016

Location-Based Data Driving Retail

By | October 3rd, 2016|Categories: Advertisers, Captivate, Captivate Blog, Location-Based Video, Scott Marden|0 Comments

With the convergence of technology, big data, attribution and the Internet of Things, smart marketers are connecting on and offline behaviors to make meaningful connections with consumers. As CMO for a location-based video network, I, too, focus much of my efforts on surveying my locations (high-rise office towers, hotels, condos and suburban offices) to gain

28 06, 2016

Captivate: Developing ICONIC Content for Location-Based Video

By | June 28th, 2016|Categories: Captivate, Captivate Press Release, ICONIC, Location-Based Video, MediaVillage.com, Scott Marden|Tags: , , , |0 Comments

As office workers enter and leave their building lobbies, elevators and suites, those who view Captivate screens engage with a variety of up-to-date information and relevant advertising. The content is presented using a tone of voice that has been developed by a team of editors in the U.S. and Canada who employ a strategy labeled

20 06, 2016

All Business with Jeffrey Hayzlett: Ending the Awkward Elevator Ride One Screen at a Time

By | June 20th, 2016|Categories: Advertisers, c-suiteradio.com, Captivate, Captivate Blog, Scott Marden|Tags: , , , |0 Comments

Business professionals are constantly on-the-go with minimal time to consume traditional media at the office. The only time professionals stand still are for the 30 seconds to a minute when they are in the elevator as a truly captive audience. Scott Marden, CMO of Captivate joins Jeffrey Hayzlett to discuss how Captivate has maximized their

12 06, 2016

Audience Targeting – Are You Missing the Mark?

By | June 12th, 2016|Categories: Captivate Blog, Captivate Press Release, DPAA, Location-Based Video, MediaVillage.com, Real Estate, Scott Marden|Tags: , , |0 Comments

With years of media fragmentation and increasing demands for better ROI, audience targeting has never been more valuable to marketers than it is today. The value for the marketers employing it, of course, includes better measurement and message delivery – and for those who fail to take advantage, smaller budgets or shorter careers. More specifically,