Captivate: Developing ICONIC Content for Location-Based Video

By | June 28th, 2016|

As office workers enter and leave their building lobbies, elevators and suites, those who view Captivate screens engage with a variety of up-to-date information and relevant advertising. The content is presented using a tone of

All Business with Jeffrey Hayzlett: Ending the Awkward Elevator Ride One Screen at a Time

By | June 20th, 2016|

Business professionals are constantly on-the-go with minimal time to consume traditional media at the office. The only time professionals stand still are for the 30 seconds to a minute when they are in the elevator

Audience Targeting – Are You Missing the Mark?

By | June 12th, 2016|

With years of media fragmentation and increasing demands for better ROI, audience targeting has never been more valuable to marketers than it is today. The value for the marketers employing it, of course, includes better